Movies, TV & Theater, Uncategorized

This Is Not Just Another Ad

What makes a good commercial is a question that popped to my mind today.

While preparing creative samples for admissions to an ad school, I was gaining inspiration from watching Super Bowl commercials.

I was amazed how many good ideas were showing on TV in that football period of time. Every time I watched a commercial that broadcasted on Super Bowl, I felt some strong emotion – whether happiness, sadness, anticipation or fear.

However, I mostly liked those which inspired me in some way – to start doing something new or to change thoughts about some matter. Commercials seen at Super Bowl are expensive, millions and millions of people see them and they have a big impact. I always wanted to make that type of commercials 🙂

But they are only a small portion of advertising- the best part of it. Every copywriter or art director would feel extremely proud if his creativity could be shown during that popular event.

At ad school, we had one class for which we had to search for terrible ads and explain why we think they are terrible. Then, I realised that most commercials were (using euphemism)- not quite good.

On one hand, I know what makes a bad commercials- they are boring! Not innovative, they don´t show the benefit of a product or a service. They don´t provoke emotions.

On the other hand, good commercials inspire you and make you to actually purchase that fragrance, bag, shoes or car.

Still, many public notices to sale heavily rely on stereotypes like men and bear or pretty woman and cars. Advertisers often stay in their comfort zones be it because the company which ordered a commercial wants to stick to the safe ground or because of the lack of inspiration of creative team.

Good commercials should be informative, witty, fun, they should provoke anticipation and in the end- they should make you take an action.

To put it in another words- they should make you ready, set, buy 🙂

Or you can just watch them. That works too. If it´s Super Bowl.

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School & teachers, Uncategorized

We Learn For School And Not For Life

Non per scholae sed vitae discimus or in other words we don’t study for school, but for life.

How true is really this statement? I finished high school 9 years ago, have been since then in the institutions of higher education and I must admit that school doesn’t prepare you well for the realities of  everyday life. What we mostly do in school these days is memorizing endless material.

We don’t get encouraged to use our creativity and if we differ in any way from the norm, we often get criticized. I was a gifted student and because no one in high school recognized my talents, I struggled a lot with school. I was way ahead of my colleagues in the terms of knowledge, but I was somehow always getting bad grades- I just could not learn all that given data by heart and present it to teachers. We also don’t learn how to follow directions, but instead we learn how to pretend that we agree with our teachers.

Skills as how to find a job in this economy or how to start a job, what career do we want to pursue or how to manage taxes are not being taught at most institutions. I didn’t even know what a cover letter was when I was looking for a job during high school, let alone how to write it.

Apart from that, I suffered from low self esteem years after high school because I was always given bad grades. I felt enormous anxiety when I would have to speak or answer teachers’ questions in front of the class. I would also compare myself to other more successful students and beat myself down for not having achieved the same „success“.

In Croatia, every couple of years we hear that our educational system will be reformed, but from my opinion no one knows which ideas to implement.

Therefore, education still stands as one big experiment and all I can say to new generations is- you’ll survive, just like we did.

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Social media

Real life Cannot Be Found On Facebook

I have been using Facebook since I was about 17 years old.

My journey through social media started with Myspace, then Facebook followed (now days I like Twitter the most).

I first set up my Facebook account because it started to be very popular in my country and as I was in high school and you have to be popular in high school- therefore: Facebook!

Facebook was very much different ten years ago than it’s today, but some facts of that social network remained the same- everyone is posting about their happy and often fake lives. Everyone is partying, drinking and enjoying life. When I was younger, I often thought that my high school classmates were like that in real life, but as time passed by, I started to realize how far from the truth that was. Actually most of my colleagues were lost and depressed.

Not much of that fun postings were really true. Unfortunately I was really in a bad mood myself prior to that realization, but now I can observe their posts like a more experienced and mature adult. Actually when I realized that I don’t have to know anything about life of many of my so called „friends“ I was finally free.

While I was in high school, everyone was always gossiping so you had to stay in touch with who got drunk last night, who skipped classes, who made out with someone. Today my Facebook wall is bombarded with pictures of kids and weddings which I also don’t quite understand- shouldn’t photos of kids be kept private?

The best advice I could give myself is to quit Facebook, but unfortunately like all habits that have to be broken, it is not going to be easy. I already deactivated my account multiple times, but I always came back.

In reality today, I think you can only replace one social network with another, so perhaps I can quit Facebook and then start to write more on other platforms and connect with those people whose opinion I share with.

That’s a good start.

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